Selling your home is “personal”, but selling it quickly AND for top dollar, requires a critical eye and a proven successful strategy.
- CURB APPEAL Stand in front your home. Close your eyes. Then OPEN with your critical eyes. This is the very first impression a potential buyer will see. TRIM & SPRUCE! Overgrown shrubs, weeds in flower beds tells potential buyers the home has not been maintained. This will instantly lower your value in the eyes of a buyer.
- CLOSETS, CLOSETS, CLOSETS. Organized closets will add value. Color coordinate clothes & towels. Anything you haven’t used in one year, pack/donate/throw away. Maximize closet space as much as possible.
- MASTER “SWEETS”. Hide the loofah and throw away empty shampoo containers. Two words…. LUXURY SPA! Clean scented candles, white thick towels, cleaned grout/sinks/tubs/faucets/showers a MUST, and please remove all bathroom carpets/rugs. It has to smell clean, look clean and above all else, it has to inspire a feeling of….”AHHHH”
- ELIMINATE ALL ODORS. This is the fastest deal killer….period! Pets, cooking, mold, mildew, smoking, incense, and perfume are the BIGGEST BUYER TURN OFFS!
- FRONT DOOR. Repaint if needed. Replace door handle if needed. Add a brass kick plate. Whatever you do, make it fresh and inviting. First Impressions are very important.
- HEATING & COOLING AND HOT WATER TANKS. Service your system(s) prior to listing your home for sale. The lifespan for Hot Water Tanks is, on average, 12 years. A well maintained system will add value. Make sure the area is clean and clear from debris.
- LAUNDRY. Do it! Laundry is one of the least desirable chores for Homeowners. A clean and clutter-free laundry room/closet is a MUST. Stay on top of laundry duty. If the Buyer senses the laundry room is too “small” and/or filled with dirty laundry, it will leave a lasting negative impression.
- PERSONAL MOMENTOS/PHOTOS. This is one of the most debated issues when selling your home. This is my advice for Sellers. You are selling a house for the buyer who is looking for a home. The buyer has to envision your house as their home. If your personal photos and mementos are the focus of your home décor style, the buyer will not be able to see their family in your house.
- PRICING. This is a sensitive subject as every Seller wants to sell for the highest dollar amount possible. The most common mistake for Sellers, is not having a Pricing Strategy. This is critical, yet most Sellers who overprice their homes do so with the thought of “let’s see if it sells” or “we can always lower the price if it doesn’t sell”. This is the least recommended strategy, as it has been proven that these strategies will result in a sale price about 5% lower than market value.
Houses will sell eventually. If you have the time, money, and lifestyle to list your home For Sale for months at a time, then by all means….continue with your current plan. But, for the rest of us, time is money and pretty much, no one enjoys having their home in a constant state of “show ready” condition. Step back and take an honest look at your real estate plan and compare it to the above proven strategy.